CONTENT MOATS ARE
THE GOAT
Need to stand out in the market? Try getting over a million search impressions. For Dovetail, this meant investing in scale and finding a partner who could make it possible.
Business Case Study | Scaling Content
Dovetail makes consumer insights easier to collect and analyze than ever before. Their customer insights hub helps companies gather, analyze, and act on real data.
AT a glance
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THE
PROBLEM
Something about how Dovetail needed to scale to win market share
[This needs to be about Dovetail]
[Dovetail but in pink]
“A quote from Caitlin"
Caitlin Burns, Content and SEO Lead at Dovetail
[Dovetail]
[Dovetail but pink]
THE
SOLUTION
Verblio kicks ass. Duh.
[Dovetail words]
[Dovetail but purple]
Before her role at Dovetail, Content and SEO Lead Caitlin Burns also worked with Verblio as the content leader at Healthmatch. (Yes, that means she’s used Verblio content to power 1m+ impressions for multiple companies). Why has Verblio been a repeat solution?
- Curated writer pools led to a deeper knowledge of Dovetail's content needs and, ultimately, less time spent revising content.
- X
- X
- X
[Dovetail words]
“Another quote fro Caitlin.”
Caitlin Burns, Content and SEO Lead at Dovetail
[Dovetail words]
[Dovetail but purple]
THE
IMPACT
Now, Dovetail has content!
Dovetail's approach to content strategy means building a moat – making Dovetail the go-to resource in the space.
Ready to see what Verblio can do for you?
About Dovetail
Business Case Study
Dovetail makes consumer insights exciting. Real data helps organizations improve the quality of their products and services through the power of customer understanding with their consumer insights hub.